A brand and product strategy works in close concert with other vital sections of your business plan. Convey your brand strategy within the pricing strategy, sales and marketing strategy and company mission strategy. These other areas of the business plan feed off of the branding strategy.

Implementing a strategic brand and product plan should cause consumers to have a positive emotional association with your brand. To achieve this, a brand and product strategy should align with core business values and mission, adapt easily to various business and economic climates, and have clear meaning and relevance to your target consumer base.